Thursday, May 21, 2009

Edwardsville Personal Trainer Rants About the New "Kentucky Grilled Chicken"



By now, I am sure you have heard all about this new Kentucky Grilled Chicken.

And while I have no doubt that this is a better option than the fried chicken alternative, it’s still nowhere near an ideal food choice.


Congratulations! You are eating “grilled” chicken with a bunch of garbage on the side. Lord knows that mac and cheese and biscuits aren’t going help you look any better naked!

KFC says the grilled chicken has significantly fewer calories and fat, plus much less sodium, than its Original Recipe fried chicken that launched the brand more than a half-century ago.

The big thing that is damaging to our waistlines is the high calorie side dishes accompanying the chicken which are filled with refined starches and sugars, as well as unnecessary amounts of saturated fat.

It may be better, but it still stinks!!


For too long now the fast food industry has made a killing on misinforming consumers about what is and isn’t healthy.

KFC claimed that it recently did switch cooking oils to eliminate all trans fats from their products- a noble effort indeed.

But upon further review, this does not look to be the case…

Here are the ingredients directly from their website:

KFC ® Grilled Chicken

Fresh Chicken Marinated with: Salt, Sodium Phosphate, and Monosodium Glutamate Seasoned with: Maltodextrin, Salt, Bleached Wheat lour, Partially Hydrogenated Soybean and Cottonseed Oil, Monosodium Glutamate, Spices, Palm Oil, Natural Flavor, Garlic Powder, Soy Sauce (Soybean, Wheat, Salt), Chicken Fat, Chicken Broth, Autolyzed Yeast, Beef Powder, Rendered Beef Fat, Extractives of Turmeric, Dehydrated Carrot, Onion Powder, and mot more than 2% Each of Calcium Silicate and Silicon Dioxide Added as Anticaking Agents. Contains Wheat and Soy

I don’t know about you, but this certainly doesn’t sound like a nutritional powerhouse. First of all, “Partially Hydrogenated Soybean and Cottonseed Oil” are not very good for you and do contain amounts of trans fats.

Trans fats are synthetic fats that are essentially foreign agents in our bodies. There is truly no room for them in a healthy diet.

Plus, a great rule of thumb is that the fewer ingredients found in the food; the better it is for you, ideally less than 5 ingredients being a good marker. Well, if you count the ingredients in this “health” food, there are well over 20!

Fast food and convenience store marketing campaigns make it very hard for me to do my job.

In general, here are some great guidelines that will help you cut through all of the BS these money-hungry SOB’s are sending our way:

Beware of “Fat-Free or Low Fat” Foods:

These food choices are often high in sugar or contain added sugar to make up for taste lost which wreak havoc on your energy levels and prevent fat loss.

Look Out for “Sugar-Free” Products:

These sugar free food choices are typically made with artificial ingredients and sweeteners. Sometimes they are higher in fat to make up for taste lost and/or often contains sugar-alcohols that tear up your digestive system.

Stay Away From “100 Calorie” Items:

These low calorie bags contain ZERO nutritional value with little to no protein and are low in fiber and natural, healthy fats. Not to mention, they do nothing to curb your appetite.


Probably the most infamous “healthy” marketing campaign is 100-CALORIE SNACK PACKS.



Which is better for you body: 100 calories of broccoli or 100 calories of mini-muffins?
GET IT?

I know personally I could easily eat 10 of these packs without getting stuffed- I guess that would be a 1,000-CALORIE SNACK PACK ;)

Unfortunately, we live in a calorie-conscious society, and marketers take advantage of anything and everything possible to make the almighty dollar.

But you don’t need to be a dope like the rest of them.

Educate yourself.

Educate your friends.

Educate your family.

Remember, the market determines the direction companies will go. If we choose not to put this garbage in our bodies anymore, they will make less of it ;)

It's go time ;-D

Jared Woolever

PS- I just know you have got something to say about this hot button issue. Please make a comment to this blog post about what pisses you off the most about this KFC Grilled Chicken, or any other fast food marketing campaign for that matter!

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